A Pattern Vocabulary for Product Distribution
نویسنده
چکیده
1 Abstract This paper aims to codify the vocabulary used for discussing the marketing and distribution channels used by software companies. Many of these patterns will exist inside companies but are not explicitly recognised, they exist only as tacit knowledge or embedded in practice. The vocabulary presented here is part of a larger pattern language by the same author. The patterns presented here focus on product distribution: • BRANDED SHOPS • NAMED SALES PEOPLE • INTERNET STORE • INDEPENDENT RETAIL • LOCAL GUIDE • WHITE LABEL • WHOLESALER These patterns are intended to fit with the author’s earlier work (Kelly, 2005b, Kelly, 2005a, Kelly, 2006, Kelly, 2007a, Kelly, 2007b, Kelly, 2008) in building a pattern language of business operations and strategy.
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